E-Commerce Showdown: WooCommerce vs Shopify vs BigCommerce vs Magento vs Squarespace vs Wix


Even though we see a lot of hype when it comes to e-commerce stores and online shopping, it is believed that e-commerce sales only add up to 8% of total retail sales in the U.S. What this means is that there’s a lot of room to grow. The good thing is that we have numerous tools available for the effortless creation of e-stores as well as highly effective tools for attracting the right kind of customers. No matter what you’re selling, your potential customers will find you easier on the Web than in real life.

Nonetheless, you need the right set of tools to attract and convert your visitors into loyal customers. The vital part of every e-commerce store is its online platform. This is why we’ll be taking a look at six of the most popular e-commerce platforms: WooCommerce, Shopify, BigCommerce, Magento, Squarespace, and Wix. You will get to learn more about each and every one of those, and finally, decide which one will be your path towards success. Our post is also divided in fair comparison amongst each. You will find an individual section with Woocommerce vs Shopify, BigCommerce vs Shopify, Magento vs Shopify, Shopify vs Squarespace, Shopify vs WooCommerce, and much more.

E-Commerce Platforms Comparison: WooCommerce vs Shopify vs BigCommerce vs Magento vs Wix

The following table provides a glimpse at the most important features of every e-commerce platform we’ll talk about. If you don’t have the time to delve into individual reviews (later in this article), this table can be of great help since it shows a direct comparison between platforms like WooCommerce, Shopify, BigCommerce, Magento, Squarespace, and Wix.

Ease of UseBuilt upon WordPress, which is incredibly user-friendly.Very intuitive and easy to use.Takes time to learn all of its capabilities. Can be overwhelming at times.Very complex; Made as an enterprise solution.Generally easy to use; Certain aspects could be improved.Incredibly easy to use; User-friendly website builder.
Themes and FlexibilityThousands of free and premium themes.A vast collection of free and premium themes.More than 100 free themes, fully customizable.Third-party themes are available.Lots of brilliantly designed themes.Over 500 themes available.
Product RepresentationPhotos, videos, galleries, and more.Advanced product representation options.Photo collections and videos.Photos, videos, and more complex features.Images and galleries.Feature-rich product galleries.
Payment OptionsOffline and online payment options.70+ payment processors including PayPal and even Bitcoin.Offline and online payments. Does not charge transaction fees.A wide variety of offline and online payment processors.Visa, MasterCard, American Express, Discover, PayPal, and Apple Pay.Dozens of payment processors.
SEO CapabilitiesRelies on WordPress’ plugins.Relies on third-party apps.Very powerful SEO tools built-in.Robust and powerful SEO tools.Limited and hard-to-use SEO tools.Built-in SEO tools.
SupportNumerous sources of support.Support team consists of helpful Shopify Experts.Available for technical problems and educational purposes.High-priced support.Support available via emails and Twitter.Support readily available.
Pricing PlansFree of chargeFrom $9 up to $179 per month.From $29.95 up to $199.95 per month.From $3,000 up to $50,000+From $25 up to $40 per month.From $0 up to $24.9 per month.

Now, we’ll continue with individual comparisons where you’ll get to learn about each of the selected platforms in-depth. We’ll start with WooCommerce vs Shopify.

Head-To-Head: WooCommerce vs Shopify

WooCommerce and Shopify are among the most popular e-commerce CMS available today. Even though they have a lot of similarities, they are actually very different. However, one thing’s the same. You don’t need to be technical (a Web developer or Web designer) to use any of these platforms. In fact, you can take advantage of their beautifully designed themes and hit the ground running in no time.

If you want to learn more about these two platforms, you’ve come to the right place. We’ll be taking a look at WooCommerce and Shopify to see which one is the best fit for you.

What is WooCommerce?

WooCommerce is an incredibly powerful e-commerce platform that works as a WordPress plugin. This means that you need to run a WordPress-powered website, onto which you add an online store. These two exist side-by-side without any issues because both of them are made by Automattic – the company that’s behind the world’s most popular blogging platform.

Key Features of WooCommerce
  • Built by the same team behind WordPress. These two are easy to connect and integrate, which means that you can create all kinds of websites and online stores.
  • WooCommerce can be used to sell all physical products, digital downloads, and services. You’re not restricted in any way, and you can fine-tune your store’s checkout process based on what you’re selling.
  • One of the significant benefits of using WooCommerce is that it works great for both small and large online shops. You can easily scale it, upgrade or downgrade it, without losing any of its functionalities or performance.
  • Since WordPress powers WooCommerce, this means that your customers’ personal information is stored with you. There’s no third party involved, like with other e-commerce platforms.
  • This platform comes with hundreds of different extensions, which means that you can fine-tune your store’s design and make it unique. Many of these are free of charge, but there are also premium-paid ones that bring new types of payments and other complex features.
  • Finally, we mustn’t forget to mention WooCommerce themes. Thousands of web designers are offering different kinds of themes and templates that can be easily customized. You don’t need to be a web developer to buy a theme, customize it, and open your online store.


  • Thousands of different themes and templates.
  • Easy installation and setup.
  • Powerful dashboard with in-depth financial information.
  • Can be used to sell physical products, digital downloads, and services.
  • Custom designed marketing campaigns.


  • Even though it’s free, you need a fully operational WordPress site, to begin with.
  • Easy to use, but takes a lot of time until you’re ready to open your store.
  • Requires you to be familiar with WordPress and WooCommerce to make web design changes.


Who Should Use WooCommerce and Why?

WooCommerce and WordPress are a match made in heaven. Actually, there’s no WooCommerce without WordPress, since you need to have a website up and running prior to adding this e-commerce platform. This means that individuals who already run WordPress-powered websites and wish to expand by adding an online store are the best candidates here. If you’re building your online store from scratch, there are other e-commerce options that can make your life a bit easier.

What is Shopify?

It is often said that if you’re a newbie when it comes to e-commerce, Shopify should be your primary choice. This is because of this platform’s ease of use. However, don’t mistake this with simplicity since Shopify is an incredibly powerful platform that is currently behind 400,000 online stores.


Key Features of Shopify
  • A large selection of themes that can be used as a design starting point. While some themes are free of charge, there are also premium-priced ones. All of the available Shopify themes are customizable and responsive.
  • You don’t have to deal with back-end and you leave those worries to Shopify. This is because Shopify hosts websites on their own.
  • Shopify has an App store with plugins that enhance and add functionality to your online store.
  • Numerous different payment gateways including payment cards, PayPal, and numerous others.
  • Reliable support offered by Shopify Experts. This is an amazing tool that allows you to get in touch with developers, designers, accountants, and even photographers who can help you create the best possible online shop.
  • In-depth reports are offered through Shopify’s dashboard. This is where you can easily review your products and financial information.


  • Shopify deals with hosting and server performance – fewer worries for you.
  • Very easy to use, even if you’re a newbie.
  • Powerful SEO and marketing tools
  • Detailed reports on stock and financial activities
  • Shopify App Store is full of interesting plugins that expand your online store’s functionality.


  • Basic blogging platform – not so good for content marketing.
  • It is very hard to move your store another platform.


Who Should Use Shopify and Why?

Shopify is perfect for those who are starting out with e-commerce without any prior knowledge of Web design. It is effortless to use and comes with nicely designed themes that help you get started in no time. Experienced online store owners and managers are going to love Shopify’s detailed reports and its first-class support team that’s always ready to help.

Shopify vs WooCommerce – Comparison Table

Ease of UseIf you’re experienced with WordPress, you won’t have any problems with WooCommerce.This is one of the most intuitive hosted online store builders.
Themes and FlexibilityThousands of free and premium-priced themes.Several free and numerous premium-priced themes.
Product Representation and FeaturesThe standard set of features like galleries, videos, and zooming. Additional features can be added.Thanks to Shopify’s AppStore, there are numerous ways to showcase your products or services.
Payment OptionsBank transfer, payment cards, cash on delivery, PayPal, and numerous other methods.More than 70 payment card processors, PayPal, and even Bitcoin.
Customer Logins and Checkout OptionsEasy login and sign-up for new and returning customers.Customers can register or use a guest account for one-time purchases.
Shipping Cost Settings and Carrier IntegrationNumerous built-in options available. Additional carriers like UPS and FedEx can be added.Shipping rates can be set on a per-country basis. Numerous carriers available.
Tax SettingsVery flexible tax settings that can be fine-tuned.Calculates U.S. tax rates automatically. Can be manually set for other countries.
Multilingual CapabilitiesOnline stores in different languages are supported.Multilingual online stores are supported.
SSLCustomer data and all payments are SSL encrypted.Full compliance with SSL protocols.
SEO CapabilitiesRelies on WordPress plugins like Yoast SEO.Relies on third party apps.
Uptime & Page SpeedThis depends on your hosting provider. You’re responsible for your site’s performance.This depends on Shopify and you’re not responsible for your website’s performance.
SupportDifferent sources of support (WordPress, themes, and plugins come with their own support systems).Shopify Experts can help you resolve any dilemmas or issues
PricesFree of charge. However, you’ll need to pay for premium-priced themes and plugins.$9, $29, $79, and $179 per month.

When to Use Shopify Over WooCommerce and WooCommerce over Shopify?

These two e-commerce plugins are very different but also very similar in their core. Still, they don’t function the same way, which means that there’s a specific set of users for each of those platforms.

  • If you want to create, open, and run an e-commerce store without any previous knowledge, you’ll benefit more if you turn to Shopify. Thanks to this platform, you already have access to hundreds of professionally designed templates, so you can open your store much quicker than using WooCommerce (if you don’t have a WordPress website).
  • If you’re running a WordPress website, you can simply expand it by installing WooCommerce. You need to have a bit more technical knowledge for this, which is why inexperienced users might find this process complicated. Still, there are thousands of themes and extensions, so you can truly create a unique online store.

Head-To-Head: BigCommerce vs Shopify

When it comes to self-hosted e-commerce platforms, BigCommerce and Shopify are very similar which means they’re direct competitors. They both offer easy-to-use website builders that you can utilize even if you don’t know what’s HTML or CSS. They are also not limiting you in any way, which means that you can use both of these platforms to sell physical goods and digital products. So, what’s different? Let’s take a deeper look and compare these two powerful platforms: BigCommerce vs Shopify.

What is BigCommerce

BigCommerce is an e-commerce platform that empowers you to build your online store based on preloaded templates. Just like Shopify, your online store is hosted and maintained by BigCommerce, which is a significant benefit since online stores can be somewhat tricky to keep in check. On top of that, you’ll get plenty of freedom when it comes to design and operating your store. You can showcase your products in different ways, set up preferred payment and shipping methods, and keep track of your items and financials.


Key features of BigCommerce
  • A vast selection of free templates that can be customized. BigCommerce offers a lot of freedom when it comes to self-hosted websites, so you can really achieve a unique kind of look.
  • On the company’s official website, you’ll see that over 20,000 online stores have migrated to BigCommerce. This kind of smooth migration is necessary if you’re not happy with your current e-commerce platform. You can also rely on the company’s support team to help you make this transition.
  • BigCommerce comes with its own CMS (content management system) that not only looks polished but is easy to use as well. It allows you to design pages, upload or remove products, keep track of your profits and much more.
  • This platform also extends to other channels like Facebook, Amazon, eBay, and more. This means that you can create a centralized store and take advantage of social media or your other online stores. Reports will be generated within your BigCommerce dashboard so that you can keep track of everything in one place.


  • Easy-to-use website builder with lots of free themes (100+).
  • Advanced built-in marketing features.
  • Transparent and reliable statistics.
  • Helpful support team.


  • Not as affordable as other similar platforms.
  • Credit card fees.
  • Doesn’t offer a cheap entry-level plan.


Who Should Use BigCommerce and Why?

BigCommerce can be a good choice for first-timers who wish to open an online store. It offers a powerful set of features and unlimited storage. In addition, the platform is very secure, so you don’t have to worry about those sorts of things. However, its pricing isn’t as affordable as Shopify’s, for example. This is why we often see medium-sized online stores move to BigCommerce when they need a more reliable, and a more expensive solution.

Shopify vs BigCommerce – Comparison Table

Let’s take a closer look at the various design and functionality aspects of BigCommerce and compare them to Shopify’s. This will give us a clear idea of how and when each of these platforms should be used.

Ease of UseBigCommerce brings a vast collection of features which can be overwhelming at times.Intuitive design and ease of use are Shopify’s trademarks.
Themes and FlexibilityMore than 100 free themes, fully customizable.A large collection of both free and premium themes.
Product Representation and FeaturesEach template brings a different set of features. Your products can be showcased via photos and videos.Add-ons allow you to showcase your products via photos, videos, 360-degree graphics, and more.
Payment OptionsSupports both online and offline payments. BigCommerce doesn’t charge transaction fees.More than 70 payment card processors, PayPal, and even Bitcoin.
Customer Logins and Checkout OptionsCustomers can create profiles, and guest profiles can be used as well.Supports both registered and guest accounts.
Shipping Cost Settings and Carrier IntegrationLots of fine-tuning available. Integration of UPS, USPS, and FedEx is also possible.Supports both automatic and manual cost calculations.
Tax SettingsPartnered with Avalara for automatic download of the U.S. sales tax calculations.U.S. tax rates are calculated automatically. Can be manually set for other countries.
Multilingual CapabilitiesBigCommerce doesn’t support bilingual stores by default. Can be enabled via code.Online stores in different languages are supported.
SSLIncludes full SSL and HTTPS encryption.Fully compatible with SSL encryption.
SEO CapabilitiesLots of SEO tools are present, which is one of the biggest benefits of this platform.Third-party apps can be used for successful SEO campaigns.
Uptime & Page SpeedVery fast performance and great stability.Shopify takes care of your online store’s performance. Very fast page load times.
SupportSupport is available for technical problems and for educational purposes.Reliable support team consisted of Shopify Experts.
Prices$29.95, $79.95, and $199.95 per month.$9, $29, $79, and $179 per month.

When to Use BigCommerce over Shopify and Shopify over BigCommerce?

In the majority of cases, those who decide to open an online store without any prior experience typically choose Shopify. However, the thing about this platform is that it’s not as easy to migrate to another platform at a later time. This is exactly where BigCommerce excels since it has a dedicated support team for making this kind of transition easier.

When it comes to features, BigCommerce and Shopify offer tons of useful tools including marketing and SEO tools. However, it seems like BigCommerce has an advantage since it allows you to fine-tune every single setting. On the other hand, this can be intimidating to inexperienced users. Finally, it all comes down to the price. Many people are choosing Shopify since it allows them to create an online store for as little as $9 per month. However, BigCommerce offers its entry plan for $29.95.

Head-To-Head: Magento vs Shopify

You might be balled over to know that Magento powers up to 20% of all e-commerce stores, despite lacking ease of use. You’ve already heard a lot about Magento before, probably from a Web developer. This is because this incredibly powerful platform is designed for Web developers and other professionals who know how to design and code based on Magento. This means that we shouldn’t put it in the same category with Shopify, which is designed with simplicity in mind. Let’s put Magento vs Shopify head to head and see what happens.

What is Magento?

Magento is a powerful e-commerce framework used for building online stores. In case you don’t have any experience of setting up or running an e-commerce store, you’ll have a very hard time with this platform. This is why it’s typically used for medium to large websites, where a web developer needs to be present at all times. However, having a professional to design a Magento website is the perfect solution if you need a custom designed store with unique functionality.


Key Features of Magento
  • Magento can both be web-hosted or licensed. This means that you can buy your own web hosting with FTP access and host your own online store. Magento allows great flexibility when it comes to design and built-in features.
  • Unlike Shopify, Magento doesn’t sell web page templates. However, there are several popular Web marketplaces where you can find Magento themes. They are usually priced at $60 and up – typically around $100.
  • One of the best-known features of this platform is its inventory system. It is designed to offer different kinds of modifications and automatic reporting of items that are being shipped and delivered.
  • When it comes to SEO and marketing, Magento offers everything you might possibly need. It comes with robust tools that help you optimize your website’s SEO. You can also download and integrate different kinds of marketing plugins, promotional pricing, coupons, and more.
  • Finally, we shouldn’t forget to mention Magento’s security. This company has a dedicated support team whose mission is to resolve SQL vulnerabilities. There’s also a lot you can do on your own like installing SSL certificates, implementing two-step authentication process and more.


  • Incredibly flexible in terms of design and functionality of your online store.
  • Packed with powerful tools and features.
  • Backed up a large community of users and Web developers.
  • Can be scaled up or down with ease.


  • Very expensive if you decide to use Magento Enterprise.
  • Requires a Web professional for installation and resolving technical issues.
  • It is recommended that you use a dedicated server, which can be pricey.


Who Should Use Magento and Why?

It is clear by now that Magento is an enterprise solution, designed for medium to large online shops. Even though it brings numerous tools that other platforms lack (like multiple stores, different pricing options, and different currencies) you need a Web professional to help you set everything up. Even if something goes wrong, you shouldn’t count on the company’s support team since this kind of service can be very expensive. Magento is typically used by companies who already have a team of dedicated IT professionals. This platform is a serious investment, which is why it’s not for everyone. You can read  read our guide on Magento Pre-launch checklist to stay keep check of everything while you launch your first Magento e-commerce store.

Shopify vs Magento – Comparison Table

Let’s take a close look at how different (and similar) Magento and Shopify are. We’ll be taking a look at the different design and functionality aspects, up to payment processing and security.

Ease of UseEven when fully set up, Magento has a steep learning curveShopify is designed for average PC/Mac users.
Themes and FlexibilityEven though Magento themes can be found, this framework is typically used from scratch.Shopify offers a large collection of nicely designed themes.
Product Representation and FeaturesProducts can be showcased via images and videos, in addition to more complex ways.Products are showcased via images, videos, and in other ways.
Payment OptionsA wide variety of payment methods, services, and gateways.More than 70 payment card processors, PayPal, and even BitCoin.
Customer Logins and Checkout OptionsMagento supports both registered and guest accounts.Supports both registered and guest accounts.
Shipping Cost Settings and Carrier IntegrationShipping costs can be automatically and manually calculated. Integration with plenty of this party services.Supports both automatic and manual cost calculations.
Tax SettingsRobust tax calculations, which can be automatic or manual.U.S. tax rates are calculated automatically. Can be manually set for other countries.
Multilingual CapabilitiesMagento supports multilingual stores.Online stores in different languages are supported.
SSLHigh levels of protection; This depends on your SSL certificate.Fully compatible with SSL encryption.
SEO CapabilitiesRobust and powerful SEO tools. They can work on their own (automatically).Third-party apps can be used for successful SEO campaigns.
Uptime & Page SpeedSince it’s recommended that you host your own store, you’re responsible for performance.Shopify takes care of your online store’s performance. Very fast page load times.
SupportHigh priced support.Reliable support team consisted of Shopify Experts.
PricesFrom $3000 up to $50,000+$9, $29, $79, and $179 per month.

When to use Magento over Shopify and Shopify over Magento

It is easy to see that Magento and Shopify have different target groups. Magento is an enterprise solution that requires dedicated Web professionals to build and maintain a website. Shopify is designed for average PC/Mac users who have or don’t have any experience of creating an online store. However, the thing is that Shopify can be easily understood and used by just about anyone. Apparently, on the other hand, Magento is the most powerful e-commerce platform. It is designed for serious online stores that require a particular set of tools and functions.

Head-To-Head: Shopify vs Squarespace

There is a misconception that Squarespace is used by creative individuals who want simplistic websites. However, this is not the case. In fact, Squarespace is known for beautifully designed websites but it also offers numerous eCommerce-oriented features. In many ways, it’s similar to Shopify which is why we’re going to compare these two solutions (Squarespace vs Shopify).


Key Features of Squarespace
  • Squarespace comes with built-in e-commerce tools. This means that there are no third-party plugins, but instead, you’ll find a set of dedicated e-commerce features built into each of available templates
  • Effortless scalability means that Squarespace is suitable for both small and large online shops. You can add as many products as you need, in addition to different variations. For example, you can add a couple of different sizes of t-shirts. In addition, you can free to sell physical and digital products, as well as services.
  • This platform offers a centralized dashboard that contains something that’s called Content Manager. This is where you can review your stock and prices, and keep your online shop in check.
  • If you care about promotional offers, you should know that Squarespace offers different kinds of coupons and promo codes. You can create product discounts, free shipping, or flat rate shipping for different products.
  • Squarespace has done a marvelous job of supporting different kinds of payments. You can count on full integration with Stripe and PayPal, and even Apple Pay is fully supported.


  • Beautiful (and we really mean beautiful) website templates.
  • Elegant dashboard and back-end design.
  • All-in-one platform for creating websites and online shops.
  • Lightweight code ensures fast and reliable performance.
  • Reliable and timely support system.


  • Not the most affordable solution.
  • SEO options seems basic and not as intuitive.
  • Lack of third-party plugins and extensions.


When to use Squarespace over Shopify?

In comparison to Shopify, Squarespace is not as feature-packed. Even though it has everything you might possibly need to create and start your online shop, more experienced users will miss advanced features (like complex SEO tools and marketing options). However, we’re not saying that Squarespace shouldn’t be used as an e-commerce platform.

One of the greatest advantages of Squarespace is its design. This platform offers amazingly designed templates that are easy to customize. Just like with WordPress, Squarespace can be used for the creation of websites and blogs. On top of that, you can add an online store to your website at a later time. If you’re unsure if Squarespace is for you, feel free to sign up for a free 14-day trial. This is plenty of time to try out different features and its web page builders.

Shopify vs Squarespace – Comparison Table

The biggest difference between Squarespace and Shopify is that the latter one is more comprehensive when it comes to e-commerce websites. Still, if you need a website first and an online shop later, Squarespace is definitely an interesting option.

Ease of UseYou don’t need any prior knowledge to design and open your online shop.Squarespace is generally easy to use, but certain aspects could be improved.
Themes and FlexibilityNumerous free and paid themes are available. Each and every of them can be customized.Lots of brilliantly designed website themes. High levels of customization.
Product Representation and FeaturesShopify supports images, videos, and more.Squarespace supports images.
Payment OptionsMore than 70 payment card processors, PayPal, and even Bitcoin.Supports Visa, MasterCard, American Express, Discover, PayPal, and Apple Pay.
Customer Logins and Checkout OptionsSupports both registered and guest accounts.Customer accounts are automatically created once orders are complete.
Shipping Cost Settings and Carrier IntegrationSupports both automatic and manual cost calculations.Integration with FedEx, USP, and USPS. Rates are calculated automatically.
Tax SettingsU.S. tax rates are calculated automatically. Can be manually set for other countries.Support for local and stare-wide taxes. You can also create per-country taxes.
Multilingual CapabilitiesOnline stores in different languages are supported.Multilingual websites are supported.
SSLFully compatible with SSL encryption.Full SSL support.
SEO CapabilitiesThird-party apps can be used for successful SEO campaigns.Limited and hard-to-use SEO tools.
Uptime & Page SpeedShopify takes care of your online store’s performance. Very fast page load times.In general, Squarespace offers a very fast performance. Websites are self-hosted.
SupportReliable support team consisted of Shopify Experts.Phone support is unavailable. However, 24/7 email and Twitter support channels are available.
Prices$9, $29, $79, and $179 per month.$26 (Basic) or $40 (Advanced) per month.

When to use Squarespace over Shopify and Shopify over Squarespace?

Squarespace is very similar to WordPress since both of these are powerful blogging platforms that can be expanded to online stores. However, Shopify is first and foremost an e-commerce (not blogging) platform – and this can be felt in almost every possible way.

At its current state, Squarespace could be an interesting option for those who want a beautifully designed website (or a blog). This website could be later expanded into an online shop. However, this shop can be small to medium-sized. On the other hand, Shopify is a very powerful platform that supports large e-commerce website with thousands of digital or physical products.

Head-To-Head: Wix vs Shopify

Wix is a direct competitor to Shopify since these two platforms are fairly similar. They are both very capable when it comes to the creation of e-commerce websites and they both offer a powerful set of features. What is interesting is that both of these platforms offer numerous third-party plugins that can greatly expand their capabilities.
Let’s take a closer look at what Wix offers and then we’ll compare it to Shopify (Shopify vs Wix).


Key Features of Wix
  • Wix comes with over 500 ready-to-use templates that can help you get started in no time. On top of that, this platform is known for its drag-and-drop builder. This means that you can fine-tune your online store’s design and create something unique.
  • There are also a lot of option when it comes to product representation. You can use photo galleries and descriptions, in addition to specialized graphic elements as well. These are ribbons that can mark limited stock or special promotions.
  • An easy-to-use dashboard comes with everything you might possibly need to run your online store. It’s easy to add new products, keep track of inventory, and restock your products. In fact, this is one of the most user-friendly e-commerce inventory systems.
  • It’s a known fact that Google loves Wix. This is because this platform comes with a useful set of SEO tools. You can add keywords, descriptions, and titles. In addition, you can count on detailed visitor statistics of your online store.
  • When it comes to security, Wix currently doesn’t support SSL. However, this platform’s online stores redirect customers to the merchant account page, which is how personal information is safely processed. On the other hand, Wix doesn’t store any personal information like names, addresses, or payment data.


  • A huge collection of ready-to-use templates.
  • Self-hosted online stores.
  • Easy-to-use website builder.
  • Support is readily available.


  • Its free plan comes with aggressive advertisements.
  • Can be hard to switch to another template.
  • Doesn’t support SSL.


Wix vs Shopify – Comparison Table

In order to better understand the differences between Wix and Shopify, let’s take a closer look at their features. The following table brings in-depth information on ease of use, SEO capabilities, products representation, and more.

Ease of UseVery easy to use. Comes with a simple but powerful drag-and-drop website builder.It doesn’t take a lot of time to fully understand this platform. Very user-friendly
Themes and FlexibilityOver 500 fully customizable themes available.Hundreds of free and paid themes available.
Product Representation and FeaturesFeature-rich products galleries.Shopify supports images, videos, and more.
Payment OptionsNumerous payment processors supported.More than 70 payment card processors, PayPal, and even BitCoin.
Customer Logins and Checkout OptionsCurrently not possible to create customer profiles.Supports both registered and guest accounts.
Shipping Cost Settings and Carrier IntegrationSupports both automatic and manual cost calculations.Supports both automatic and manual cost calculations.
Tax SettingsAutomatic tax calculator.U.S. tax rates are calculated automatically. Can be manually set for other countries.
Multilingual CapabilitiesSupport different languages and easily switches between them.Online stores in different languages are supported.
SSLSSL is currently not supported.Fully compatible with SSL encryption.
SEO CapabilitiesVery powerful SEO tools. In general, Wix websites rank highly on Google.Third-party apps can be used for successful SEO campaigns.
Uptime & Page SpeedWix self-hosts its websites that usually have not problems with performance.Shopify takes care of your online store’s performance. Very fast page load times.
SupportSupport readily available.Reliable support team consisted of Shopify Experts.
PricesStarting from $0 up to $24.9 per month.$9, $29, $79, and $179 per month.

When to use Wix over Shopify and Shopify over Wix?

The biggest difference between these two platforms is that Wix is a website builder first and foremost. Its e-commerce division, called Wix Store, serves as a plugin that transforms your website into an online store. On the other hand, Shopify is built as an e-commerce platform from the ground up. This is why Wix is usually chosen by individuals who need a reliable website in addition to an online store.

There’s also another hint that tells us that Wix is designed for smaller stores. Since there’s no export/import tool available, this makes it very hard to migrate from another platform. Instead, you’ll need to build your online from scratch. This kind of scalability can be seen with Shopify since it’s easy to create both small and large store using this platform. So, if you’re just starting out and want to keep your budget under control, Wix is a viable option.

Final Thoughts – Which one is the best e-commerce store?

We hope that now you know the main differences between the most popular e-commerce platforms like WooCommerce, Shopify, BigCommerce, Magento, Squarespace, and Wix. All of them are great when it comes to building and running an online store. However, some are more intuitive (like Shopify, WooCommerce, and Wix), while others come with a steep learning curve (like Magento). The same goes for their e-commerce tools, SEO options, and pricing plans. These subtle differences are what matters and what needs to be taken into consideration before picking one of these platforms. We hope that our comprehensive guide brought you a step closer to that decision.

We’d love to hear your opinions on these e-commerce platforms. Do you plan on building an online store and do you have any experiences with these platforms? Speak your mind in the comments section below and share which platform you are using, or planning to use for your next online store. Team ReviewsDir would love to answer your questions!